To create one of the most effective restorative beauty regimes ever assembled, we took pure, stabilized Aloe Vera gel, combined it with nature’s own collagen, and added exceptional moisturizers, emulsifiers and humectants.

NEW Rehydrating Toner

This non-drying, alcohol-free formula contains natural  AV and Witch Hazel together with special skin moisturizers and plant extracts for toning. It also contains Collagen and Allantoin for cell conditioning.

NEW Aloe Cleanser

This is the first step in achieving beautiful, flawless skin. Aloe Cleanser is prepared from hypoallergenic ingredients to create a light, non-greasy, non-irritating lotion that is pH and moisturebalanced.

NEW Firming Day Lotion

This skin care lotion is specially formulated for use in our Aloe Fleur de Jouvence beauty regime. Ideal for daytime use, this AV rich moisturizer helps skin retain its healthy appearance.

NEW Aloe Mask Powder

This unique combination of rich ingredients is designed to blend perfectly with our Aloe Activator and create a thin mask for easy application to the face and throat. The exclusive blend of ingredients provides drawing and tightening properties while helping to condition and rejuvenate the skin.

NEW Aloe Activator

This superb moisturizing agent contains enzymes, amino acids and polysaccharides, making it the ideal liquid partner to work in combination with our Mask Powder to moisturize, cleanse and condition. It is also extremely effective as a skin cleanser or freshener.

NEW Hydrate Shampoo

This moisture-enriched shampoo has a unique, ultra-hydrating formulation that leaves hair more resilient and energized, with increased body and shine. AV a and Royal Jelly help regulate your dry hair’s natural moisture balance, leaving it noticeable cleaner, shinier, healthier, and easier to manage.

NEW Hydrate Conditioner

Our color-safe formula moisturizes, detangles and softens dry, brittle hair, increasing manageability and leaving hair with a luminous shine. AV and Royal Jelly helps to nourish the scalp and control frizz, leaving your hair easy to manage and style.

NEW Volume Shampoo

Our exclusive formulation leaves your hair full of volume and shine with just the right balance of body and control. We’ve also added AV and Royal Jelly to leave you with lush, thicker-looking hair.

NEW Volume Conditioner

The perfect complement to Sonya Volume Shampoo, this formula is designed to increase your hair’s volume, thickness and lift. Safe for color-treated hair, you will love the superb softness, manageability and shine of your hair.

NEW Forever Kids®

Give your kids the nutrients they need each day with Forever Kids® Chewable Multivitamins. These fun and delicious multivitamins provide both adults and growing kids ages two and older with the vital vitamins, minerals and phytonutrients they may be lacking.

NEW Forever ImmuBlend

Forever ImmuBlend™ is designed to support immune system function by addressing all aspects of the immune system from its first line of defense to its last.

NEW Cream to Powder Foundation - Sandy

Ideal for all skin types, our 9 true-to-life shades give you a smooth, flawless complexion.

NEW Sonya Palette - Limited Edition - Samoa

Our three new “Limited Edition” mini palettes, formulated with Sonya’s signature Aloe Vera ingredients, contain everything you need for eyes, lips and cheeks.

NEW Sonya Palette - Limited Edition - Paris

Our three new “Limited Edition” mini palettes, formulated with Sonya’s signature Aloe Vera ingredients, contain everything you need for eyes, lips and cheeks. 

Sonya Palettes - Limited Editions - Rio

Our three new “Limited Edition” mini palettes, formulated with Sonya’s signature Aloe Vera ingredients, contain everything you need for eyes, lips and cheeks.